Introducing Health Answers by Pfizer

As the latest step in its multiyear commitment to making healthcare more accessible and convenient for all, Pfizer has launched Health Answers by Pfizer, a new consumer-facing generative AI product that helps extend the reach of information around health and wellness to all people.  

The experience of searching and scrolling online for answers about health and wellbeing can be overwhelming. But by drawing on the latest advances in gen AI technology and pairing them with curated information from trusted and independent sources, Health Answers by Pfizer goes beyond a conversational AI platform. It can personalize answers based on profiles created by the user to generate more relevant health and wellness information. Through rigorous planning and testing, it has been designed to be relevant, understandable, and unbiased, culling information from independent sources. 

Pfizer’s innovation and product teams engaged Work & Co, part of Accenture Song, on strategy, design and engineering of this new product. Work & Co has engaged with Pfizer on numerous digital initiatives over the last several years.   

 Product highlights:  

• Raises the bar in terms of science-based health answers powered by generative AI  
• Generates accurate, jargon-free responses and actions paired with each answer, to help guide the consumer’s next step. 
• Allows for answer personalization based on consumer profile attributes. 
• Leverages a broad variety of independent sources to help ensure that answers and articles are not biased towards Pfizer or affiliates. 
• Designed for continuous consumer feedback to evolve response quality and functionality over time.  

To learn more and get your health and wellness questions answered, visit healthanswers.pfizer.com