Introduction
Our Approach
Work & Co strategically introduces AI where it adds real value —to either facilitate the process of our own teams, or enhance the products we ship.
AI is not a new topic for our engineering, product, and design teams. From the award-winning chat interfaces we’ve launched to net new tools simplifying complex and personalized data, Work & Co has been building products on top of the foundations of AI for several years.
But the rise of generative AI is a democratization moment, making more powerful AI tools available for everyone. Recent advances mean we can now move beyond narrow AI, capable of only specific tasks, to our new ability to achieve an endless number of goals. For many companies that can mean opportunity —and along with it, an overwhelming set of business decisions in the months and years ahead.
Clients trust Work & Co’s strategic guidance to help them intelligently orchestrate how they integrate AI into their platforms and offerings. Simply put, we can help companies prioritize where to focus on AI for business outcomes and steer clear of distracting hype. We’re also extending to the AI space our award-winning track record for building high-performance technical solutions, the kind that meet the long term needs of organizations and power net-new experiences to bring to market.
We believe AI has the opportunity to be a force multiplier for our clients and also for ourselves:
- Digital products can fundamentally change with AI.
- The way we work will need to change.
- The technology will keep evolving fast
Work & Co is taking a measured, responsible approach to learning and applying new technologies —ensuring new AI capabilities and tools further the goals of our clients to move the needle for their business and teams. As with all of our practice areas, we’ll constantly assess and iterate accordingly. Those are after all, the fundamentals of building, launching, and evolving great digital products.
Projects
Latest AI Work
Since the start of 2023, a wave of new clients have turned to us to lead confidential AI-enabled projects in the technology, education, retail, grocery, and health verticals. Our dedicated team of AI experts is continually pushing forward new ideas and we’ll share select work and learnings here.
Introducing CodeSail: An AI Solution for Accelerating Product Development
We’re proud to offer clients an opportunity to collaborate with us using Work & Co’s new proprietary AI solution to launch products faster, while still maintaining full quality control. Using CodeSail, we can accelerate the delivery of bespoke backend code in days, not months.
Planning Made Easy with AI
Solving for pain points will be accelerated through AI. One concept we predict will see rapid adoption is simultaneous planning for multiple people. Here we envision the possibilities around group planning for travel, but it’s easy to extend to various use cases including music festivals, sports events, and conferences.
Conversational Commerce
Recent advancements in AI and natural language processing mean a new wave of conversational commerce experiences will help retail, hospitality, and travel companies stay competitive —and provide better service to customers.
TestPilot
A exploration of how AI can enhance our development and QA process. TestPilot is a developer tool that lets us write functional tests with natural language instead of code.
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Ready to take your AI strategy to the next level? Work & Co can help your teams intelligently orchestrate tools and integrate AI into existing platforms.
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Insights & Perspectives
Agentic Shopping: Four Key Learnings Every Product Leader Should Know
Google I/O made it clear that agentic shopping is coming fast. Here’s what e-commerce brand leaders need to know know to get ahead of this new wave.
Leadership Priorities as AI Transforms User Experience
As AI evolves user experience and Work & Co continues to help industry leaders set the pace, Brian Marr shares key insights that can help organizations and executives navigate this new era with confidence.
Transforming Collaboration in Digital Product Teams with AI
So much of the conversation around AI centers on automation—taking tasks away from people and giving them over to software. Technology Partner Chris Alden explores how with this mindset we’re overlooking the truly transformative potential of this technology — the potential to create new sources of dialogue with broader fields of inspiration, with the audience we’re serving, and with each other.
Web Summit: IA não roubará empregos e dará espaço a mais talentos
Marcelo Eduardo, sócio de tecnologia, foi destaque em matéria no UOL/Tilt, seção de tecnologia de um dos maiores portais do BR, sobre como IA vai impactar o trabalho de designers e desenvolvedores – após sua palestra “IA em Ação: A Evolução do Desenvolvimento de Produtos Digitais”, no Web Summit Rio 2024.
Using AI for 3D rendering—a practical guide for designers
Designer Director Antoine Vidal explores how integrating AI-powered 3D rendering into the design process can accelerate the process of creating and iterating, and make it more accessible to designers without deep expertise in 3D in UX Collective.
Interview: How AI will open new possibilities for commerce
Design Partner Derek Fridman sat down with Dan Frommer at The New Consumer to talk about: AI-powered chat as a shopping interface; Apple’s Vision Pro and spatial computing; how generative AI will change the design process; and what companies should do now to get ready.
Integrating AI Into Daily Work: Q&A with Sarah Mogin
Technology Director Sarah Mogin spoke to Built In about bringing AI into her daily workflow, her learnings about using AI tools, and where the opportunities lie both for internal teams and clients in the future.
Interview: Operationalizing AI
BrXnd Dispatch spoke with Partners Rachel Bogan and Oliver Dore about how clients are integrating AI into existing experiences, building net new ones, and structuring their teams for the future.
Creating a Foundational Framework for Conversational Experiences with LLMs
Building on the foundations of our recent “Intro to LLMs” report, companies can learn about how to put AI exploration into action. Create new conversation-based digital experiences for your customers that harness LLM capabilities to their fullest potential.
Integrating AI into the Design Process
Design Lead Robyn Lambert was interviewed by Built In about her advice to designers starting to integrate AI into their work.
Introducing Large Language Models
In this report, we’ll provide a starting point to help you begin to explore the power of LLM models and envision how you’ll integrate them into your business —for your own workflows and for customer touch points.
The Next Frontier: Integrating AI Solutions
Design Partner Derek Fridman published a piece in Ad Age on how building strategies for intelligent orchestration of AI solutions will help retailers create more precise, personalized digital experiences.
AI & Retail Roundtable
For the latest in our VIP event series, Work & Co convened leading retail executives to discuss our new era of innovation as recent advancements in AI are driving shifts in business operations consumer-facing experiences. From supply chains to product discovery, how we shop will forever change.
Future Outlook
As AI technology continues to mature over the next year, or set of years really, brands and agencies see it as an opportunity to reduce day-to-day production work and to reinvest in creativity. The big takeaway? The industry realizing that AI may actually raise the bar around creativity and differentiation.
Events
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Previous events:
A Trio of Design Talks: The Art of the Possible with AI
Join us in Brooklyn for a special event hosted with Transform magazine as part of this year's NYCxDESIGN Festival. Leaders from Mastercard, Monotype, and Work & Co, part of Accenture Song, will share real-world examples of how AI has impacted design and helped push creative boundaries.
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Previous events:
AI for Climate Action
With Climate Week NYC as the backdrop, join us in Brooklyn on September 24th to learn from a panel of experts about how technology and new generative AI tools can have a true positive impact on our planet and accelerate climate action. Register now to attend this event, hosted in partnership with Simply Put AI.
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Previous events:
HackTown 2024
Junte-se a nós no festival anual de inovação e tecnologia HackTown 2024, em Santa Rita do Sapucaí (MG), Brasil. Franco Pieragnoli, Group Technology Director, vai falar sobre como a Inteligência Artificial está moldando o futuro dos produtos digitais e transformando a maneira como interagimos - com exemplos de como empresas na vanguarda estão aplicando a Gen AI com sucesso.
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Previous events:
The AI Effect: Transforming Collaboration in Digital Product Teams
At our latest webinar we explored the inherent contradictions in thinking about AI merely as an automation tool for traditional processes, and shared knowledge to effectively push digital teams towards more human, open ways of working.
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Previous events:
Scandinavian Creative AI Summit
Technology Partner Chris Alden spoke at the Scandinavian Creative AI Summit in Copenhagen, a new conference bringing together the creative community to discuss the power of generative AI. Chris' talk showcased how embracing AI allows teams to marry the best of the artistic traditions with the scientific method in a cycle of inspiration, experimentation, and cross-pollination.
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Previous events:
Spotlight AI
Technology Partner Marcelo Eduardo joined FITC's Spotlight AI conference to talk about how AI and humans can come together to go deeper, faster —with a look across how different disciplines (including design, strategy, design, and technology) can build more powerful tools that people love using.
Inscreva-se
Previous events:
Fast Company Innovation Festival Brasil
Projetar a próxima geração de produtos digitais significa compreender como aproveitar a IA para tornar as experiências do cliente mais personalizadas e mais poderosas. Como a Work & Co está ajudando as principais marcas de todos os setores a integrar a IA em produtos digitais voltados para o cliente e insights que podem ser usados para planejar roadmaps digitais.
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Previous events:
What If? Summit
Technology Partner Chris Alden joined client partner Planned Parenthood Vice President, Digital Products Kevin Williams at the virtual What If? Summit to discuss the future potential uses of AI in the health space, and the powerful opportunities ahead for nonprofits to use tech for good while embracing a commitment to Responsible AI.
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Previous events:
Groceryshop
Work & Co Partner Rupal Parekh led a discussion with technology leaders about the role generative AI will play in grocery to drive better shopper engagement, and deliver more powerful experiences for shoppers.
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Previous events:
NYC Meetup - Making Friends with Robots
Reese joined a panel of content professionals from Mastercard, Google, and Perficient to talk about experimenting with AI tools to support their process. They discussed the benefits, challenges, and ethical considerations of incorporating this fast-emerging technology into our workflows.
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Previous events:
Mirren Conference: Using AI to Drive Agencies Forward
Rachel Bogan discussed integrating AI technology into clients’ customer touch points – and share insights into how we’re using AI to drive our own business forward.
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Previous events:
Spotlight AI
Product Management Partner Rachel Bogan headlined the agenda at the FITC conference, where she spoke about our experiments with AI at Work & Co, Conversational Commerce, and how AI will continue to impact the future of retail.
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Previous events:
LUMA Partners Digital Media Summit
Technology Partner Oliver Dore took the stage for an AI leadership panel at the LUMA Partners Digital Media Summit – to discuss the challenges and opportunities that recent breakthroughs in Generative AI could bring for the future of Creative Technology.